{"id":25407,"date":"2025-08-20T14:36:46","date_gmt":"2025-08-20T09:06:46","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=25407"},"modified":"2025-08-22T12:15:20","modified_gmt":"2025-08-22T06:45:20","slug":"frequency-capping","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/frequency-capping\/","title":{"rendered":"Frequency Capping"},"content":{"rendered":"<h2>What is Frequency Capping?<\/h2>\n<p>Frequency capping refers to the practice of limiting the number of times a particular ad is shown to a single user within a specific time frame. This ensures that users don\u2019t become overwhelmed or annoyed by the same ad repeatedly, thereby improving the user experience and increasing the campaign\u2019s effectiveness.<\/p>\n<p>It helps balance ad exposure, enhances engagement, and prevents ad fatigue, while optimizing the advertiser\u2019s budget by preventing wasted impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Frequency Capping? Frequency capping refers to the practice of limiting the number of times a particular ad is shown to a single user within a specific time frame. This ensures that users don\u2019t become overwhelmed or annoyed by the same ad repeatedly, thereby improving the user experience and increasing the campaign\u2019s effectiveness. It [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-25407","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/25407\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=25407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}