• FTD Tracking helps you identify users who’re more likely to become your loyal customers. It also helps eliminate low-quality traffic.
• Optimize and scale ad campaigns based on conversion-focused metrics.
• The first-time deposit metric isn’t suitable for eCommerce, SaaS, or blogging businesses.
• A high first-time deposit rate indicates you’re attracting more targeted traffic and users are showing trust in your products, services, and offers.

High impression and click-through rates do look impressive on the dashboard, but they don’t show how much of the intended traffic you’re actually generating and converting. They are the vanity metrics that can’t be used to measure, track, optimize, or scale online ad campaigns.

You need to track revenue-focused key performance indicators, such as FTDs, to measure how many registered users you’re converting through your campaigns and forecast the revenue you can generate.

FTD tracking in iGaming, crypto, and other deposit-driven business models is an important metric. It not only helps them better track their first-time depositor conversion rate but also allows advertisers to make more precise advertising decisions.

In this blog, we’ll explain what FTD tracking means, why it’s important for advertisers, and how it works.

What is First-Time Deposit Tracking?

FTD Tracking is a method used in digital advertising, especially in industries like iGaming, fintech, etc., to monitor when a user makes their very first deposit on a platform.

How to Calculate FTD Rate?

The first-time deposit is calculated by dividing the total number of first-time deposits by the total number of platform registrations generated within a specified time period, to accurately track ad campaign performance.

Example: 125 online gamers registered on an iGaming platform, of which 35 successfully made their first deposit. Therefore, the FTD rate would be 28%.

Tracking FTD enables you to analyze:

• Is there any fluctuation between the registration rate and the first-time depositor rate?
• How many active registrations are converting into customers?
• Which channels, GEOs, ad campaigns, and offers are attracting more first-time depositors?

For instance, if your sign-up rate is higher but your FTD rate is much lower, it means your website lacks trust-building elements, offers aren’t lucrative, and your online presence lacks credibility. It’ll help you make the required changes, so you can convert more sign-up users and maximize your revenue.

What Businesses Can Track First-Time Deposits?

The first-time deposit KPI can be tracked by deposit-driven business models or affiliates operating in cryptocurrencies, iGaming, finance, and other industries where users can deposit money to play, buy, or trade.

Tracking the FTD metric isn’t relevant for eCommerce, blogging, or SaaS, as these business models don’t require users to make deposits and primarily focus on metrics such as signups, purchases, and subscriptions.

FTD tracking isn’t restricted to a particular niche; instead, it varies by business model.

Measure FTD rates weekly, bi-weekly, or monthly, and compare them with previous reports to see if your first-time deposit rate is improving.

How to Use Postback Tracking for Smarter Ad Performance with 7SearchPPC

Why is FTD Tracking Important for Advertisers?

The online conversion-tracking metric FTD is a vital KPI for marketers and affiliates, as it helps them make more accurate advertising decisions and boost ROI.

It helps to:

• Filter out first-time depositors and maintain engagement with them through both organic and paid content.
• Exclude users who have only registered and didn’t choose to make a deposit, even after retargeting.
• Increase the budget for the top-performing channels, campaigns, and regions that generated more first-time paying customers.
• Identify customers who are more likely to re-deposit and become loyal to your brand.
• Identify products, services, or offers that are driving more first-time deposits.

In short:

• Increases customer lifetime value.
• Eliminates low-quality traffic.
• Maximizes revenue.
• Optimize the right variable.

FTD Tracking Vs Conversion Attribution Tracking: What’s the Difference?

FTD tracking and conversion attribution tracking can’t be used interchangeably, as they serve different purposes and have distinct functionalities.

Use both for enhanced tracking and optimization.

How to Track FTD?

Users must set the postback URL and connect to a tracking tool that offers seamless online first-time deposit tracking.

#Set Postback URL.

• Pick a reliable FTD Tracker.
• Connect your traffic source to the tracking tool.
• Select the “Click_ID” parameter while creating the ad campaign.
• Copy and paste the postback URL in the tracking tool.

#Track FTD using the Postback URL.

• Whenever a user interacts with and clicks the ad, a Click_ID is assigned to them.
• It is stored in the backend when a user registers and is activated only when they complete the conversion.
• The advertiser server sends conversion data, including Event Type, amount, and Click_ID, to the tracking platform.
• The tracker assigns attribution.
• Now, you can filter out all the first-time depositors to analyze how many users converted into customers.

What Are the Popular Tools for FTD Tracking?

Using an online tracking tool, you can easily track FTD conversions and manage campaigns based on insights. It makes the ad campaign tracking process hassle-free. Some of the tools are listed below.

BeMob

BeMob is a trusted online conversion tracking software used by media buyers, affiliate marketers, and businesses of all sizes to track FTDs. If you have one or more active campaigns, you can track them all in one place, in real time. The best part: you can change the dashboard’s default language to your preferred language, as the platform provides a multilingual UI and customer support.

Its benefits:

• Anti-fraud bot detection and cookieless tracking.
• Define roles and permissions to protect sensitive data.
• The auto-scaling feature prevents you from losing traffic.
• Integration with many high-converting traffic sources for steady FTD tracking.

Voluum

Voluum is a server-to-server (S2S) tracking platform that provides real-time conversion tracking, optimization, and automation for media buyers and affiliates, helping them scale and maximize ad revenue. It offers partnerships with a range of affiliate networks, traffic sources, and tools, so you don’t have to switch between platforms and have a hassle-free tracking experience.

Its benefits:

• Verified partnership with 70+ ad platforms.
• Seamless FTD tracking.
• Set custom permissions.
• Professional ad manager support.

RedTrack

RedTrack is a comprehensive ad-tracking platform for all types of online conversion tracking, including FTDs. Track, attribute, optimize, analyze, and automate all your performance-driven campaigns from a single dashboard to make decisions based on numbers, not assumptions.

Its benefits:

• Ad campaign performance tracking by traffic source, offer, etc.
• User-friendly dashboard built with AI-powered features.
• Track conversion paths.
• Define roles and permissions.
• Grants full control and transparency over data.

How to Increase FTD Rate?

Users don’t always make their first deposit right after signing up; some take days, weeks, or even months. This delay in conversion can prevent you from reaching or surpassing your revenue goals. Here, you can apply a few strategies to increase your first-time depositor rate.

• Include real users’ testimonials and case studies.
• Retarget registered users through time-sensitive offers and deals.
• Send personalized, informative + promotional newsletters.
• Make the transaction process smooth and concise.
• Use progress indicators throughout the transaction process to encourage users to complete it.
• Offer multiple payment methods and make them visible.
• Make the terms and conditions easy to comprehend.
• Align the minimum deposit amount with your users’ behavior.
• Provide a consistent user experience across devices.

For instance, in Nigeria, 90% of the crypto activity happens on smartphones. Here, crypto businesses should retarget registered users on handheld devices with enticing offers and copy that align with the cultural nuances through their digital advertisements to increase first-time depositor rates.

Advice: Aim to convert first-time depositors into your loyal customers through engaging offers, content, and UI to maximize your overall profit.

Analyze to Make More Profit!

The sooner you shift your focus from vanity metrics to conversion-focused metrics, that is, FTD, the sooner you can start to witness positive results from your campaigns. You can also use the tools we’ve mentioned above to better track FTDs and optimize online ad campaigns based on insights. It’ll significantly help you increase your revenue and compete confidently.

If you’re looking for a platform to advertise your offers, consider our network, 7SearchPPC. It offers a user-friendly dashboard, a range of advertiser-friendly features, postback, and ad manager support to help you analyze and track your campaign’s performance. Don’t hesitate to reach out. We would be delighted to assist you!

Frequently Asked Questions (FAQ’s)

Q1. What is FTD?

Ans. First-time deposit is a conversion-focused KPI that measures the number of users who have successfully completed their first deposit on the platform.

Q2. What is the ideal FTD rate?

Ans. FTD rate varies by industry, advertising channel, and offers, but it’s wise to aim for a 10-20% FTD rate if you’re generating a high volume of signups.

Q3. Why do most advertisers struggle to boost their first-time deposit rate?

Ans. Advertisers fail to increase their first-time deposit rate because they don’t:

• Retarget registered users.
• Include trust-building factors.
• Provide personalized offers.
• Properly track users’ activity.
• Expand or optimize ad campaigns based on performance.

Q4. What are the other important conversion metrics for advertisers?

Ans. Signups, ROI, ROAS, and CPA are vital conversion metrics that advertisers track alongside FTD.

Q5. How is FTD tracking simplified using S2S tracking tools?

Ans. FTD tracking using server-2-server tools streamlines the entire tracking process in the following ways.

• Allows better tracking of Click_ID.
• Optimize campaigns based on insights.
• Track real-time conversion events.
• Analyze the touchpoints that helped generate the deposit.
• Determine the time it takes for users to convert into customers.

Q6. How can advertisers leverage postback data to increase FTD?

Ans. Using postback data, advertisers can:

• Filter out low-quality traffic that didn’t convert.
• Provide more useful content to increase customer lifetime value.
• Increase ad budget for top-performing channels, offers, and regions.
• Scale top-performing ad campaigns.

Q7. Is FTD tracking important for affiliate marketers?

Ans. Yes, FTD tracking is crucial for affiliate marketers. It helps them identify which offers, products, and services generate more deposits, so they can promote them more often to increase their overall revenue.

In this blog, we’ll walk you through how to set up Postback Tracking on 7SearchPPC in the easiest way possible. No confusing steps, just a clear process to help you track your performance better and make smarter decisions for your ads.

Set Up Postback Tracking & Boost Your Ad ROI Instantly!

Before You Begin Postback Tracking on 7SearchPPC

Here is a checklist before you begin implementing server-to-server tracking on 7SearchPPC. It will help ensure you have everything in place.

A Solid Understanding of the 7SearchPPC Postback URL Feature

Before you jump in, make sure you have a clear idea of what 7SearchPPC’s postback URL is and how this feature actually works. Once you have a solid understanding of it, setting it up becomes much easier and more effective.

Learn more here: Meet 7SearchPPC’s Postback URL

An Advertiser Account on 7SearchPPC

You will need an active advertiser account to get started. If you don’t have one yet, sign up—it just takes a few minutes. Your advertiser account is where you’ll set up and manage your campaigns, access the postback tracking settings, and track your ad performance.

A Tracker of Your Choice

To make postback tracking work smoothly, you’ll need a tracker. It helps you record each conversion and all the performance insights of your campaigns in real time. Choose one that fits your budget and needs; even a basic one will do the job.

A Little Time and Patience

Setting up postback URL tracking is not tough at 7SearchPPC, but it does need a bit of your time, attention, and patience to follow each step carefully. Once everything is in place, you’ll be glad you did—it’ll save hours of manual tracking later.

How to Implement Postback Tracking on 7SearchPPC

To integrate postback URL tracking on 7SearchPPC to get detailed campaign insights, you need to follow a step-by-step process. What are those steps? Check them out below.

Step 1: Sign In to Your Advertiser Account Using Your Credentials

The first step is to log in to your 7SearchPPC advertiser account. To do so:

• Visit 7searchppc.com.
• Click the “Login” button in the top right corner.
• Select “As an Advertiser” and click “Continue.”
• Enter your email address and password, then click “Log In.”

This will give you access to your dashboard and the tools necessary to set up postback tracking for your ad campaigns.

Step 2. Tracker Setup (Script, Conversion Tracking, Lander, Offer Sources)

Here, you’ll need to choose a tracker that suits your needs. Setting it up typically involves adding a tracking script, enabling conversion tracking, and defining your lander and offer sources. Every tracker might have a slightly different setup, so make sure to follow the instructions for the one you’ve picked. To help you better understand this step (or the next step), we have used the ‘Redtrack’ tracker as an example.

Step 3: Copy the Postback URL from Your Tracking Section on the 7SearchPPC Advertiser Dashboard

Navigate to the tracking section of your 7SearchPPC advertiser account and locate the Postback URL. Copy this URL, as you’ll need to use it in the next step.

Step 4: Paste the Postback URL into the Traffic Channels and Replace the Macros/Tokens

Once you have copied the postback URL, paste it into the traffic channels section of your tracker. (If you’re using a different tracker than ‘Redtrack,’ the section name might differ.) You’ll need to replace 7SearchPPC’s macros, like CLICK_ID and PAYOUT, with the corresponding macros in your tracker (such as REF_ID and OFFER_PAYOUT).

Step 5: Add Additional Parameters (Macros)

Now that you’ve pasted the URL, it’s time to add any necessary parameters. These additional parameters are the placeholders in your postback URL that will hold specific data.

Step 6: Set Your Offer

Next, you need to add the offer details to your tracker. Go to the “Offers” section in your tracker and enter all the required information to ensure the offer is properly set up.

Step 7: Create a Campaign at Tracker to Obtain the Destination URL

It’s time to create a campaign within your tracker to get the destination URL. This URL will be the final destination to which your traffic is sent after clicking on your ad. The tracker will generate this for you once you’ve set up the campaign details.

Step 8: Use the Tracker’s Destination URL for Your Ad Campaign

To create an ad campaign in your 7SearchPPC advertiser dashboard, follow these steps:

1. Click the “Campaigns” button on the left-side menu to start your campaign creation process.
2. Tap the “Create Campaign” button, then choose your desired ad format from options like text, banner, popunder, in-page push, or native, then click on “Start” to continue.​​
3. On the campaign creation page, fill in all campaign details:
   • Campaign category
   • Campaign name
   • Ad title and description
   • Other settings like device targeting, GEO targeting, operating systems, bidding model (CPC or CPM), and daily budget
   • Upload ad creatives if required

After that, take the destination URL you just received from your tracker and paste it into the ‘Destination URL’ field in your 7SearchPPC ad campaign setup.

Step 9: Launch Your Ad Campaign

Once everything is set up, it’s time to launch your ad campaign on 7SearchPPC. Make sure you’ve double-checked everything before hitting the “Submit” button! After you hit that button, our team at 7SearchPPC will quickly review your ad campaign and approve it.

Step 10: Test Your Conversion Tracking Setup for Accuracy

Finally, before you sit back and relax, make sure your conversion tracking is working properly. To do that, you need to run a small test.

1. Navigate to the “Tracking” option on the left side of your advertiser dashboard and click on it.
2. The Conversion Tracking page will open. Click on “Test Conversion”, which is located right below it.
3. Paste the “Destination URL” and click on “Test Conversion”.
4. You will be redirected to the page where you want the conversion to take place. Complete the desired action (e.g., make a purchase, fill out a form, etc.).
5. Return to the same page.

If the conversion is tracked correctly, you’ll see: “Test Conversions Tracked: 1” (or an incremented count). This means 7SearchPPC successfully received your conversion data.

Step 11: Track Conversions in Real-Time with Postback URL Data

After completing the setup, your postback URL will automatically send real-time conversion data to both your tracker and the 7SearchPPC ad network.

On 7SearchPPC, you can view the campaign insights by clicking the ‘Statistics’ option available on the left side of your dashboard.

How to Troubleshoot Common Postback Tracking Issues on 7SearchPPC

When you are new to postback tracking, it is common to encounter issues. You can efficiently troubleshoot these problems by following the guidelines outlined below.

Check if the Postback URL is Correctly Copied

Sometimes, even a small mistake when copying your postback URL can break the entire conversion or ad tracking process. Double-check that the S2S URL you copied from your 7SearchPPC advertiser dashboard is correct, and make sure it matches exactly — with no typos or extra spaces.

Verify That the Tracking Parameters Match

Incorrect or mismatched parameters are a common reason conversions don’t show up. Ensure both your ad network and tracker use the same tokens (like `{click_id}`). If they don’t match, data won’t pass correctly between servers.

Ensure the Destination URL is Accurately Pasted

You should also check that the destination URL copied from the tracker and pasted during the ad campaign setup process on 7SearchPPC is correct.

Test the Postback Manually

Before going live, always test your postback link manually. You can simulate a conversion using a test conversion to see if it’s firing properly. This simple step helps you spot and fix issues early without affecting real campaign data.

Data Delay from Server-to-Server

Sometimes, everything’s set up correctly—but conversions still don’t appear instantly. This can happen due to server-to-server delays. Wait a few minutes and refresh your dashboard.

If you are still encountering issues with postback tracking on 7SearchPPC, we want to assure you that our dedicated support team is available 24/7 to assist you. We understand the importance of seamless performance tracking for the success of your campaigns, and our team is ready to provide timely solutions and guidance to resolve any challenges you may be facing. Please don’t hesitate to reach out to us at any time for assistance.

Conclusion

Setting up postback tracking on 7SearchPPC is a straightforward process that can significantly improve how you track and optimize your ad campaigns. By following the simple steps outlined in this blog, you can ensure accurate conversion tracking and gain valuable insights in real time. This will help you make data-driven decisions, optimize ad performance, and ultimately increase your return on ad spend. Just take your time, test your setup, and watch your campaigns perform smarter!

Frequently Asked Questions (FAQs)

What is postback tracking on 7SearchPPC?

Ans. Postback tracking is a server-to-server tracking (S2S) method that lets you track conversions (like purchases or sign-ups) in real time without relying on cookies. It helps you measure your ad campaign performance more accurately.

Do I need to use a specific tracker for postback tracking?

Ans. No, you can use any tracker of your choice as long as it supports postback tracking. Popular trackers include RedTrack, Voluum, or Binom.

How do I get started with postback URL tracking on 7SearchPPC?

Ans. First, create a 7SearchPPC advertiser account. Then, choose a tracker, copy the postback URL from your 7SearchPPC dashboard, and set it up in your tracker. You will receive a destination URL, which you should paste during the ad campaign setup process on 7SearchPPC before launching your campaign.

How do I test my postback tracking setup on 7SearchPPC?

Ans. To test, use the “Test Conversion” feature in your 7SearchPPC dashboard. Simulate a conversion by completing the desired action and checking if it’s tracked correctly.

What should I do if conversions aren’t showing up?

Ans. Double-check if the postback URL is copied correctly, the tracking parameters match, and the destination URL is properly pasted in your campaign setup. You can also manually test the postback URL.

Is there a delay in seeing conversion data?

Ans. Yes, there can be slight delays due to server-to-server data transmission. If there’s a delay, wait a few minutes and refresh the dashboard to see the updated data.

In simple terms, it’s a feature that makes conversion tracking way easier and more accurate, and fine-tunes your campaigns on the fly.

Want to know more about S2S Postback tracking? Keep reading—we’ll walk you through it!

The Scene Before Postback URL Tracking

Let’s rewind the clock for a second, back to when advertisers didn’t have Postback URL tracking. So, imagine you’re an advertiser. You’ve set up your campaign on 7SearchPPC, funded your wallet, and hit ‘Launch.’ Your ads are running, and you’re getting all kinds of stats—clicks, impressions, and all the things you need to see how your ads are performing.

Everything looks good on the surface. But here is the gap: You got some conversions (i.e., your target goal) from your campaigns, but you are not able to find which clicks drove those conversions or which traffic sources are profitable for you.

It was like you were getting traffic, but you couldn’t connect the dots to real results.

Why We Decided to Introduce the Postback Tracking Feature

At 7SearchPPC, we’ve always believed in giving advertisers the features they need to make data-driven decisions. But over the past year, we noticed something: more advertisers were asking for a solution that goes beyond basic pixel tracking.

• Some needed a more accurate ROAS measurement.
• Some wanted faster and more reliable conversion reporting.
• And some just wanted a setup that works seamlessly with affiliate and performance marketing models.

After all, not being able to track every conversion properly is like trying to fly blind—you are guessing what is working instead of knowing for sure.

So we built the Postback URL system to bridge that gap. It’s advanced enough for pros but simple enough for anyone to set up and use to track and optimize ad campaigns.

Here are the dynamic parameters (Macros) that can be used to track and pass key information through our postback URL.

What is a Postback URL?

Alright, let’s start with the big question — what on earth is a Postback URL or S2S Conversion Tracking? Don’t worry, it’s not as techy as it sounds! A Postback URL (also called a server-to-server (S2S) URL ) is a method used for tracking conversions, such as signups, purchases, or any other valuable actions taken by a user after they click your ad. Instead of depending on browser cookies or pixel tracking, the Postback URL sends data directly from the tracker to the ad network’s server.

In simpler terms, it keeps things clean, secure, transparent, and cookie-free. That means reliable tracking even if users clear their cookies, use incognito mode, or block JavaScript. So if you’ve ever had trouble tracking conversions accurately—especially in today’s privacy-driven, cookie-less marketing world—Postback URL is the fix you’ve been waiting for.

Many of you may still be confused about how Postback URLs are superior to Pixel tracking and what the real differences between them are. Don’t worry, we’ll explain it right here in the next section.

Pixel Tracking vs. S2S Postback URL: A Comparison

So, here are the real differences between Pixel and Postback tracking.

How Does the 7SearchPPC’s Postback URL Work?

7SearchPPC’s Postback URL is a powerful upgrade for your ad campaign that ensures accurate tracking with full transparency. Let’s break it down in easy terms:

1. User clicks an ad: A potential customer clicks one of your ads on the 7SearchPPC network.
2. Unique click ID is generated: This ID helps track that specific user’s journey.
3. Conversion happens: The user performs an action on your site, like a signup or purchase.
4. Postback URL sends data to 7SearchPPC: Your server automatically “pings” our server using the Postback URL, reporting the conversion and linking it back to the original click ID.

That’s it. No cookies. No missing conversions. No data gaps.

Once the conversion is recorded, you can view detailed insights on your 7SearchPPC advertiser dashboard—knowing exactly which campaign brought in real results.

For a step-by-step guide on how to set up a postback URL, check out our blog: How to Use Postback Tracking for Smarter Ad Performance with 7SearchPPC

The Real Benefits You’ll See

New features only matter if they make your life easier or your performance better. Here’s how the 7SearchPPC’s Postback URL does both.

More Accurate Tracking

Our S2S Postback URL tracks data on the server side, so even if a user’s browser blocks cookies or scripts, the conversion still gets recorded. You get precise, real-time insights.

Faster Optimization

Once you know which campaigns, source IDs, or ad formats are actually driving conversions, you can double down on what works and cut what doesn’t.

Better ROI Measurement

When every conversion is properly tracked, your ROI calculations become cleaner and more meaningful.

Seamless Integration

If you work with CPA networks or external tracking tools like Voluum, Binom, or Keitaro, you’ll love this feature. 7SearchPPC’s Postback URL easily integrates with most third-party systems.

Enhanced Data Security

Since everything happens server-to-server, you’re not relying on browser-side scripts or third-party cookies, which means user data is better protected.

Optimized Strategic Spend & A/B Testing

With a postback URL, you gain the ability to track conversions more accurately, which makes your A/B tests more reliable. It also helps you allocate your budget more effectively by focusing on high-performing campaigns and scaling down those that are not delivering.

Take Advantage of 7SearchPPC’s Holiday Offer Now!

Who Should use the Postback URL Feature?

Pretty much every advertiser who wants data clarity can benefit from it, but there are some who’ll find it particularly useful:

• Affiliate marketers running multiple campaigns across different offers.
• E-commerce brands tracking sales, signups, or cart completions.
• App marketers monitoring installs and in-app actions.
• Agencies managing several clients and needing consistent, reliable tracking.

If you fall into any of these categories, the 7SearchPPC’s Postback URL feature will feel like a game-changer.

How This Upgrade Strengthens the 7SearchPPC Ecosystem

You know what is really exciting about this new update? It’s not just another feature we’re adding—it’s something that actually makes a big difference for everyone using our platform.

With the introduction of Postback URL in advertising, we’re making the tracking and optimization process smoother than ever. Advertisers can easily understand what campaigns are performing best and where they should invest more.

We are proud to say that 7SearchPPC is now among the ad networks offering the S2S conversion tracking feature.

By adding the Postback tracking, we’re basically tightening up the entire 7SearchPPC network. It creates a bridge between data and decisions, helping users run smarter, more profitable campaigns.

It’s a small change on the surface, but it’s a huge step forward for transparency, tracking, and trust in our ecosystem.

Final Thoughts

We couldn’t be more excited to bring this to you. With 7SearchPPC’s Postback URL, tracking your conversions just got simpler, smarter, and way more accurate. No more guesswork—just clear, reliable data to help you make better ad decisions. If you’re ready to see real results, go ahead and create your ad campaign today. Experience the difference yourself with smarter tracking on 7SearchPPC.

Frequently Asked Questions (FAQs)

What is a Postback URL?

Ans. A Postback or S2S conversion tracking URL is a method of tracking conversions (like purchases or signups) that sends data directly from one server to another. This helps you track what happens after someone clicks your ad, even if they block cookies or use incognito mode.

How does 7SearchPPC’s S2S tracking work?

Ans. When a user clicks the advertiser’s ad, a unique “CLICK ID” is generated. If the user performs a conversion (like a signup or purchase), the advertiser’s server sends that data directly to 7SearchPPC’s server, making sure the conversion is recorded accurately.

Why should I use Postback URL tracking instead of Pixel tracking?

Ans. Postback URLs are more reliable because they don’t rely on cookies or browser settings. They work even if users block cookies or use ad blockers, giving you more accurate, real-time data.

What kind of data can I track using 7SearchPPC’s Postback URL?

Ans. You can track data like the click ID, campaign ID, ad format, device type, country, city, browser, and more. These details help you see exactly how your campaigns are performing.

Do I need to know coding to use 7SearchPPC’s Postback URL?

Ans. No, you don’t need to be a tech expert. Our Postback URL is easy to set up, even for beginners.

Will Postback URL help me measure ROAS better?

Ans. Yes! Since Postback URLs track conversions more accurately, you can evaluate your Return on Ad Spend (ROAS) more effectively, helping you make better decisions.