What is Auto-Optimization?
Auto-optimization refers to the automated process of enhancing ad performance through machine learning and data analysis. It dynamically adjusts bids, targeting, creatives, and placements to achieve better results, such as higher conversions or lower cost-per-click.
This process reduces the need for manual intervention, allowing advertisers to scale campaigns efficiently. Ad networks continually utilize both historical and real-time data to refine ad delivery for optimal outcomes.
